Cuppy’s Coffee Real Estate on a Mission

The process of opening your store is a very in-depth and carefully orchestrated strategy developed by Cuppy’s Coffee to ascertain the data you need in finding that perfect location. This stage of the project can be the most time consuming and frustrating part of the process, but with the assistance of our trained specialists, we are dedicated to making this process a little less stressful.

When you become a Cuppy’s Coffee franchisee, you will work along side an expert in the real estate field who specializes in locating, analyzing and researching A and A+ locations within your specific geographic area. Your specialist is a liaison between you and your landlord, helping you to find, negotiate and secure that prime location.

One key factor in the success of your Cuppy’s store is the location. When you become a franchisee you will work one-on-one with specialists who know the real estate market. Most franchisors leave it up to you, and you alone, to find and negotiate your location. Cuppy’s prides itself on providing you access to locations and real estate professionals who are dedicated to your overall success.

Working side by side with your specialist, you will have the comfort knowing she is communicating with top local brokers as well as the giants in the real estate development industry. These developers, such as General Growth Properties, Cafaro, Taubman and Simon, give you access to major locations and luxurious shopping centers throughout the United States.

To better understand what your real estate specialist can do for you, you must first understand the different models available to you, as well as their functions and descriptions.

Read more about Cuppy’s Coffee Real Estate

Angola City Officials Visit Elite Manufacturing Plant

Angola IN city officials, Dick Hickman and Julie Cole, tour the Elite Manufacturing plant. The visit came upon the news of state employee funding for the manufacturing company who in the past year have seen a tremendous growth in orders placed for modular buildings.

Elite Manufacturing is the builder of steel framed structures for companies looking for a modular solution to their needs. Cuppy’s Coffee based in Fort Walton Beach, FL, is one of Elite’s biggest customers. Cuppy’s Coffee explosive growth in 2007 and 2008 has spurred Elite to hire more staff to meet the demands. Elite is also the project specialists and coordinators for most of Cuppy’s Coffee cafe, kiosk and cart needs. With more than 20 projects in the works, Elite Manufacturing is expecting to hire more staff, with the help of state funding, to meet all their customer’s needs.

The Cuppy’s Coffee Cart

The Cuppy’s Coffee cart appeals to the most free-spirited franchisees. The cart allows franchisees the freedom to choose when, where and how long they would like to work.

In 2008 the coffee and smoothie cart business will be one of our fastest growing business models due to the fact that you can use it almost anywhere. It works great at high schools, football games, basketball games, little league tournaments, and for any kind of gathering or special event. In fact WedNet.com said espresso coffee carts are growing in popularity as a healthy and safe alternative to alcohol, and they add a classy touch to any occasion!

The Cuppy’s Coffee Cafe

The Cuppy’s Coffee Café is designed to be a meeting place for the local community – where people can go to get great coffee and smoothies, and relax with friends. As an owner, you will play an integrate part in your business and civic communities.

Coffee Facts You Need To Know

Most entrepreneurs looking to get into the specialty coffee industry, need to know the facts. Looking at the statistics you can determine if this is a venture you’d like to pursue. This is just one step in vast majority of steps to get the information you will need to open a coffee shop

Specialty Coffee Statistics

Specialty coffee sales are increasing by 20% per year and account for nearly 8% of the 18 billion dollar U.S. coffee market.

Among coffee drinkers the average consumption in the United States is 3.1 cups of coffee per day.

In 1999, 47% of the population, equivalent to 108 million Americans, were drinking espresso, cappuccino, latte, or iced/cold coffees, as compared with 1997, which showed 35% of the population, equivalent to 80 million Americans, consume these types of coffee beverages – An Increase Of 28 million Specialty Coffee Drinkers In Just One Year.

At the present time there are approximately 12,000 Coffee Shops across the country. There

will be approximately 50,000+ Coffee Shops by the year 2010.

The average Espresso Drive-thru Business sells approximately 200-300 Cups of Espresso and Coffee Based Drinks per day.

The National Coffee Association and The Specialty Coffee Association of America conduct annual surveys regarding coffee consumption each year. The gathered data below can be extremely beneficial to anyone wishing to start a business or just have an insight on coffee consumption.

Elite Mfg says Coming Soon: Wilmington DE Cuppy’s Coffee Cafe

Wilmington DE now will have another reason to celebrate. Many pockets of the city are populated by different groups of people with various European heritages. This ethnic diversity contributes to several very popular ethnic festivals held every spring and summer in Wilmington. Now that Elite Manufacturing is working on bringing the new Cuppy’s Coffee cafe up to trade dress, Wilmingtonites will soon enjoy a true Italian experience.

Elite estimates that the new Cuppy’s Cafe should be completed sometime in April. There soon after, Cuppy’s should have their Grand Opening to introduce the citizens of Wilmington to decadent espressos, real fruit smoothies and a whole lot more.

Customer Care At Cuppy’s Coffee-Franchise System Managers

Customer service and care is a cornerstone value that everyone at Cuppy’s incorporates into their daily work habits. Our customer service, whether in person or on the phone starts and ends with the customer feeling “Great”. Our goal is that each person should feel special, that they feel we are working for them personally and that we value what they have to say. Giving them our full attention and coming through with their needs will help build a more personal relationship that will lead to a long business partnership. The following is an excerpt from “The Bean Street Journal“, a monthly franchisee newsletter, delving deeper into one segment of our company’s commitment to great customer care.

“Calling into a company to get answers can sometimes be a daunting task itself, from being put on hold or being shuffled around the office to get the correct answer. Maybe you reach a person only to find out the information given you is not the right answer you were seeking. Medina’s Franchise Systems Managers (FSM) are here to make sure that doesn’t happen to you.”

Read more about how your FSM works for you.

Cuppy’s Coffee A Winning Franchise For You

Cuppy’s Coffee, Smoothies & More Franchises are leading the coffee, smoothie and juice bar business to new heights!
With aggressive growth, Cuppy’s Coffee is giving the competition a run for their money.
There are so many important factors to consider when it comes to franchising. If you are thinking about buying into a franchise, you must invest the time into research everything you need to know. You want to make sure you are investing your money in a smart franchise that works for you. This is not always an easy process, but it’s important to do your research and consider all of your options.

Visit our website at www.cuppys.com to learn how you can be a part of our winning team!

Open Your Own Coffee Cafe

See why Cuppy’s Coffee is your best choice to start your own coffee business. For more information on becoming a part of our growing number of locations visit us at www.cuppys.com

McDonald’s Foray into Specialty Coffee: Time to Build Your Customer Base

The McCafe. The McDonalds® hamburger empire has for some time been interested in serving espresso based drinks in its stores. This year there has been considerable press concerning the financial impact this venture will have on the specialty coffee industry. Although mainly targeted at Starbucks® the nation’s leading coffee company, the questions still begs to be asked: How will McDonald’s venture into the specialty coffee industry affect your store sales?

McDonalds has always had a very lucrative morning breakfast rush with coffee accounting for 5% of the ticket. Their coffee has somewhat been palatable to the consumer in a rush to get to the office. But with more and more consumers willing to spend the extra money for a premium coffee, McDonald’s tactics makes for a very good reason to capitalize in this segment of the coffee industry. In a recent interview in the The Atlanta Journal-Constitution columnist Leon Stafford asked Don Thompson, president of McDonald’s about their venture into the specialty coffee arena:

Q: McDonald’s is upgrading its coffee products, rolling out more premium blends. Some have even speculated that McDonald’s could be taking on Starbucks. What are your thoughts?

A: Espresso-based drinks [are] a huge market opportunity. Our efforts in this arena are not focused on any competitor. What they are focused on are our customers and what their drinking habits are. And when you look at the espresso-based drinks, it is a category that is growing tremendously.

The remaining interview focused mainly on McDonald’s business strategy and relationships with its vendors. It may be too early to gauge the impact that this move will have on smaller coffee shops around the country. But the announcement may have impacted stock market shares for both McDonalds and Starbucks.

Other analysts and consultants have a different take on McDonald’s move. In an online interview with columnist Kristen Cole for WCBSTV.com Judy Ganes had this to say:

“For the consumer it’s a win-win,” said coffee consultant Judy Ganes. “There’s better coffee at more locations.”

Ganes tracks production and pricing of coffee and says Starbucks first poached from McDonalds’ playbook by offering drive-thrus and breakfast and lunch. Now the roles have reversed.

“McDonalds is hoping this brewing competition will add a billion dollars to its bottom line and is also promising consumers their coffee will cost 60 to 80 cents less,” she said.

But one thing is for sure, consumer’s will have more choices for its specialty coffee needs. To compete for those choice demands, smaller coffee shops will need to start building a loyal customer base today. When McDonalds roles out en-mass its McCafes, coffee houses will have already established their customer base. As the novelty of the McCafe wears off, this will be one of the best opportunities to fill a void left during and after the Starbucks/McDonalds battle for coffee dominance.    

Creating an atmosphere where your customers want to be is very easy to obtain. Customers want to feel special, make that happen. Get to know your customers by their first name and their choice of coffee. Customers want a quality cup of coffee for the prices they’re paying. Other ways you can build and keep your loyal customer is to educate them to the subtleties of espresso based drink. Today’s connoisseurs are more than eager to take in information about what’s going into the preparation and production of their coffee. Offer your customers loyalty cards for their patronage. It doesn’t have to be a lot, it’s the gesture that makes all the difference. Select a few loyal customers and teach them how to make an espresso based drink. Occasionally offer a class on the nuances of coffee in your store.  

The ideas to build and sustain a customer base are numerous. Acting now will ensure that whenever McDonalds does roll out their national cafes, you will have already secured your niche in this competitive market.